16/09/2025
News
DESIGN & BUILDING: CONNECTIONS BETWEEN CREATIVITY AND INNOVATION
- Cinecittà, Via Tuscolana Rome
The relationship between construction and design highlights the importance of balancing functionality and aesthetics in contemporary architectural projects. Designers seek to create visually appealing spaces that reflect the building’s culture, purpose, and identity. Design, emphasizing aesthetics, complements the architectural structure, working in continuity or contrast with the external envelope. This complementary relationship brings together forms, lights, and colors, which can create diverse results. Depending on the final objective, this ongoing dialogue between the two disciplines changes shape, producing architectural and interior design choices that derive from the chosen communication strategies.
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