INTERNATIONAL DESIGN AWARDS: DESIGN, PARTICIPATE, WIN

In light of these considerations and the recognition garnered, we will try to list here some guidelines for projects aspiring to be recognised by design awards.

Here are the must-haves according to FIMA:

– SENSE

A worthy product must have a profound reason for being designed. It must not invent needs where there are none, or be the umpteenth variant that makes other products obsolete.  

A sensible product must create innovation, and want to objectively improve a scenario. In particular, at Fima, we always place an emphasis on environmental impacts and sustainability, as in the latest SO e SWITCH products.

– VISION

An award-winning product embodies an impetus towards the future. It can imagine a different way of carrying out daily actions, by re-evaluating a specific target use, developing a new production process, or so on. The vision should be broad and go beyond the dimension of the product itself. It is no coincidence that more and more prizes involve communication and distribution strategies and systems. Davide Vercelli himself received a mention at the last Compasso D’oro Awards for Mille Luci, an event that has become an aggregator of outstanding projects and synergies between companies, in which FIMA proudly takes part.

– UNIQUENESS

A worthy product must be recognizable, unique, memorable.

The jury must be able to read the designer’s distinctive traits and brand identity in the selected product. Precisely for this reason, we, at Fima, deeply share our corporate vision with those who design our products.

– NARRATIVE

The company must accompany the product with a consistent narrative that amplifies its message.

It is necessary to use various tools and channels, exploiting the specific potential of images, words and scenarios that create a 360° view of the product and facilitate its communication.

We talked about this aspect extensively, in relation to the product FLO’, in the article you can read here.

– INTERACTION

A deserving product must intrigue the user. It should make them want to understand how it works, find out how it is made, try it, touch it, experiment with it, and so on. It must be a product that brings you up close to it, thus immediately creating an empathic relationship with the user, or, in the case in question, with the jury.

– DESIRE

A product must always be desirable, and, often, the most iconic and desirable products in the history of design have also been the protagonists of international award competitions. At a design level, creating desire means finding an affinity in the way of thinking and feeling between the designer and the end user, which is perfectly acknowledged in that product.  This is a subtle but fundamental bond to aspire to, which makes the charm of a project more immediate and perceptible to not only the end user, but also the eyes of award judges.