It is not a catalogue in the more classic way of thinking, but an overall examination of how we perceive water inside a shower setting.
Wellness Attitude is both an emotional journey and a collection of useful tips and ideas in order to recreate a wellness corner right at home. The idea is to start from the desired effect connected with personal tastes and experiences rather than from a product description.
All its shades are linked to feelings and sensations that water might evoke when coming in contact with our body, with our skin, face and hands. Water that is feelable. It flows, it strokes, it might caress or sting. Flow and jet design represent Fima focus and research instead of product aesthetics.
It is from this concept that we looked for composition inputs in our own product range since our goal was to translate emotion into a project, and the project into a small private spa.
SEEING, FEELING, TOUCHING: DESIGNING WATER
Conveying emotions through images has always been an attractive challenge. It has been even more challenging in a catalogue such as Wellness Attitude, where the goal was not simply to show our products. We aimed at bringing feelings up to the surface and creating desires.
We then needed highly evocative images to do so. We had to study tones and points of view, seizing details that capture the spontaneousness in a gesture or the functionality of a jet. It is so accurate that you can almost feel this water, in its different forms: highlighted by the light, soft on the face, clear-cut when the contrast between black and white becomes more intense.
This thorough study reflects the design purpose of our catalogue and it enhances its message. In order to create a shower area the interaction with water is the first start. It is likewise important to design its surroundings finding the right balance between light and sound, taking into account dimensions and gestures sequence as well as considering the different needs and the available spaces.
The above could apparently be a hard task to carry out, but it becomes easier when you have clear goals and each element is adjusted based on the desired final effect. For this reason, Fima decided to start from here, giving not design solutions, but suggestions on which to focus their own design.
WELLNESS SENSATIONS IN THE SHOWER SETTING
Freedom, energy, intensity, balance.
These are only a few of the sensations outlined in Wellness Attitude (to discover them all now, please download the catalogue here)
We imagined them as linked to a specific shower type by thinking about a precise moment during the day or an inner need to satisfy. In order to narrate them properly, we carefully chose Fima products that best expressed their essence.
For instance, when scenography becomes an instrument of well-being, our catalogue pictures focus on Melograno: this exclusive proposal is composed of 10 drop-shaped blown glass spheres that float in space, playing among enveloping jets of water that wrap the body around and soft light reflections. The goal? Creating an immersive and all-embracing experience.
If the aim is to create your own shower ritual, made up of repeated gestures and personalised functions, the perfect choice is Switch: the ideal collection to set up a shower space free from constraints, where you can pause and let time flow together with water, without worries. With the touch of a button, the system returns to favourite settings that are pre–set behind the heart icon.
The new Fima catalogue winds its way through suggestions and advice. It traces a path that does not represent subsequent steps or stages to be followed, but only a set of possibilities to draw on, according to one’s personal sensitivity or in relation to the time of the day.
This is indeed the way in which Fima interprets everyday life and personalization as the keys to understanding well-being.
A CUSTOMIZED EVERYDAY WELLNESS SPACE: AT HOME LIKE IN A SPA
Fima has always focused research and testing on the domestic setting.
The collections, the products, the ideas behind them, never aim for a one-time experience, in a context that is unique and difficult to attain. They are instead daily, affordable suggestions, designed for the most prestigious homes but also suitable for smaller spaces or renovations.
In our opinion wellness is never an exclusive concept. It is the result of a personal research that has to be supported and that needs concrete suggestions to be implemented. That’s why in our Fima catalogue you can find so many options designed around water: chromotherapy, Kneipp tubes, different jets shifting from mist to waterfall. And then multiple shower heads, luminous elements, easy and immediate control systems.
This is how the shower setting can become a small home spa in which you can freely choose how to create your own corner of well-being.