SPACES THAT BOLSTER RAPPORTS AND TELL OF VALUES – THOSE OF THE NEW FIMA VISUAL IDENTITY
The brand identity told corporate and exhibition spaces.
Every authentic brand evolves without losing its true self. For FIMA Carlo Frattini, the new visual identity is not simply an aesthetic update but the natural evolution of a way of being and designing that has always put people, wellbeing and quality of experience at the centre.
This transformation is solidified in the products in the catalogue but also in the environments that the company embodies every day: offices, shared spaces, the new company showroom and even the stand presented at the latest Salone del Mobile. Places designed to convey a precise and coherent identity, capable of communicating values through materials, colours, details and atmospheres.
A vision summed up in the three key words that define the FIMA brand: care, elegance and innovation.
CARE: DESIGNING COMPANY SPACES WITH PEOPLE IN MIND
To review the company spaces, FIMA starts from a clear concept: the environments must be experienced before they can be observed. They must welcome, create connections, promote dialogue and everyday wellbeing.
At the heart of the project is care, in all its forms. Care for the people who work here every day, for those who work with us or visit us for the first time, care for the relationships that are built within the company with attention to mutual listening, which only a well-designed environment can facilitate. FIMA spaces then become places able to improve the quality of time spent inside them, exalting human capital as a precious and irreplaceable resource.
The offices and common areas today reflect this philosophy with the right balance between functionality, comfort and aesthetics. Starting from the new FIMA 2 plant and leading to the restyling of the headquarters, the moodboard remains the same. Materials that are warm and pleasant to the touch, textile inserts, soft colour palettes and natural elements that contribute to creating a harmonious and pleasant atmosphere.
Large spaces are dedicated to hospitality and sharing, from meeting rooms designed to make those present comfortable with the latest technologies, to convivial areas with a bar and relaxation areas, ready and equipped to host brunches or light lunches in the company as a means of building rapports.
The same sensitivity is also found in the company’s new showroom, an environment that goes beyond the traditional concept of an exhibition space to become a place for meeting, inspiration and storytelling.
We talked about that Here.
Because caring for spaces means paying attention to the people who live in them, with the awareness of being able to concretely convey the concept of care, one of the core values of the FIMA brand identity.
ELEGANCE: BEAUTY IN EVERY DETAIL IN THE EXHIBITION SPACES
For Fima, elegance does not mean temptation. It is rather a discreet language that speaks of balance, proportions, materials and details capable of creating harmony in a natural way. The new visual identity is reflected in understated yet always welcoming environments, refined without ever being cold. Elegance comes from the sum of many small choices consistent with the objective: more material textures, spot-on lighting, the fluidity of the pathways and even the way in which the furnishings dialogue with each other. Everything seems simple and spontaneous, despite being studied in detail.
This same aesthetic study is transferred to the stand of the last Salone del Mobile, designed not only as an exhibition area but also as an environment able to illustrate the FIMA world through sensations and atmospheres. A place to slow down, able to foster connection and listening through a precise and consistent moodboard. The tones of materials in natural lime, the coconut fibre carpet, the touches of green and an exclusive Fima olfactory signature have transformed each visit to the stand into a multi-sensory experience, capable of leaving an authentic emotional trace on the visitor.
In the heart of the exhibition space, the wellness shower heads of Lume and Thea play with water and light while the new tapware collections exude elegance in the rhythm of Nihil or in the natural and organic forms of Loto.
The “elegance is in the details” philosophy, which now guides the brand’s identity, was also clear among the products on display.
Because true elegance does not need to be imposing but is perceived in the details, in the gestures, in the gentleness of the forms and quality of the environments.
INNOVATION: SMART AND SUSTAINABLE SPACES IN THE SHOWROOMS
Innovation applied to spaces starts with design and imagines environments that are more sustainable, intelligent and flexible, capable of adapting to people’s needs and concretely improving quality of life. It is a philosophy that involves the design of taps as much as the architecture of company spaces and the organisation of brand experiences.
In the new company showroom, for example, home automation technologies and solutions increase comfort whilst exalting the presentation of products. Think of the luminous tensile structure that simulates a sunrise-sunset cycle, condensed into 10 minutes to make enliven the outdoor products. Or the Wellness area where the various shower heads are automatically activated with a precise loop rhythm to appreciate the effects and different types of jets.
We talked about that Here.
Technology discreetly integrates into the interior design, to accompany the experience without ever dominating it. Spaces are thus transformed into dynamic, constantly-evolving places, able to authentically express brand values. Care, elegance and innovation take shape in daily experiences to be lived inside and outside the company, both in the products and in the environments designed by FIMA.